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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Build your community bank’s brand with swag

Independent Banker

“We want branded items that are professional and useful, not something that someone takes home and throws away,” says Bob Howard, Iowa division president of $1.1 billion-asset CBI Bank & Trust in Muscatine, Iowa. Jay Sedgwick, account executive at WebbMason Marketing, based in Hunt Valley, Md., Swag with purpose.

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The community banks beating the Great Resignation

Independent Banker

In terms of attracting mid-level employees, Eclipse Bank has benefited from several acquisitions that have taken place in the local market. Left to right, Katelin George, Adam Konfrst, Kate McGann and Cody Sorenson represent part of a growing banking team at Malvern Bank in Malvern, Iowa. Reflect on how you treat your employees.

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Add character to marketing

ABA Community Banking

Iowa bank puts “Cash” behind its promotion efforts—and we’re not just talking money Community Banking Management Lines of Business HowTo.

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Report: 80 Pct. Of NJ Gamblers Place Wagers Online

PYMNTS

Mobile sports betting is quickly growing to a point where New Jersey is close to topping Las Vegas as the country’s biggest market, The Wall Street Journal reported Monday (Sept. Mobile betting, however, is only allowed in five: New Jersey, Pennsylvania, West Virginia, Iowa and Nevada. That’s pushing companies like casino site 888.com

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Google Pay Adds 29 US Banks To Mobile Payment Service

PYMNTS

Iowa Falls State Bank. This year has been a busy one for Google Pay, as it tries to gain prominence in a crowded market with competitors like Apple Pay , Samsung Pay and even Walmart Pay. First Central Credit Union. First National Bank of Milaca. Grand Savings Bank. Greater Cleveland Community Credit Union. Greenleaf Wayside Bank.

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Deep Dive: How Not To Lose A Bundle On Bundled Taxes

PYMNTS

Merchants’ marketing departments may find bundling useful, but their accountants are less likely to see it positively — determining individual items’ tax obligations in the different states into which they are sold can be challenging, and putting offerings into bundles only magnifies complexities.

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