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Amex Study: Social Media Shout-Outs Could Pump $197B Into SMB Economy

PYMNTS

As the holidays grow closer, American Express says research has shown that social media promotions and engagement could be a big boost for this year's Small Business Saturday event, according to a press release. The majority of those businesses included restaurants, with retail close behind. billion, the release stated.

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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

PYMNTS

percent of respondents in an early March survey said they were using their mobile devices to shop more often. Still others are leveraging their mobile phones for innovative payment methods in brick-and-mortar stores, such as QR codes and other contactless payment options. The rise of omnichannel .

Retail 243
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Social Shopping Struggles With The Burden Of Potential

PYMNTS

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 At least one recent survey shows that the potential is awakening in 2020. It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI.

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Mastercard Report: Nearly Half Of Consumers View Innovation As Purchase Driver

PYMNTS

And it might not go so far in payments and commerce in the coming decade, at least going by the results of a new Mastercard collaboration with Harvard Business Review Analytics on what really works when it comes to innovation, companies and executives. 2020 Innovation Sparks. The report, released Tuesday (Nov.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Forty-two percent of respondents report using mobile apps as their main source for financial education, and 36 percent report using social media to learn about financial products. Rich media content such as on-demand video, meanwhile, is an appealing tool for accessing relevant, targeted information for nearly half of consumers.

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”. There’s a reason that bank apps and websites ask, “was this information helpful?”.

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Best Way to Drive In-Store Traffic? Facebook, Study Says

Bank Innovation

Facebook is the key to online traffic—but most small businesses run to the social media king to drive in-store traffic, too. More than 40% of SMBs will turn to Facebook for a boost in in-store traffic, according to a survey of 250 SMBs across the U.S., conducted by digital marketing technology company Netsertive.