Study Finds New Store Openings Lead To Boost In Online Traffic
PYMNTS
OCTOBER 16, 2018
A report has found that opening a new brick-and-mortar location can cause a significant boost in a retailer’s online traffic. According to a recent ICSC study, “ The Halo Effect: How Bricks Impact Clicks ,” when retailers invest in brick-and-mortar stores, their online presence grows. The clicks versus bricks debate is over.
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