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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195
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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195
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Use This Framework for Better Bank Innovation

South State Correspondent

Every bank wants to be “innovative,” but the truth is innovation is difficult. Add to that a bank’s resource constraints, compliance demands, budget goals, legacy IT infrastructure and talent gaps, and innovation for a bank is extremely difficult. The Problem of Bank Innovation. Framing Innovation.

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When Subscription Boxes Help Coaches Step Up To The Training Plate

PYMNTS

During his college career, he used various tools to challenge him during individual training outside of practice. Coaches start by selecting what level they train: youth, high school or collegiate. The company’s market includes a mix of experienced and non-experienced coaches. Coach Crates has teamed with nearly 30 brands.

Training 159
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Charles Potts: Fighting cybercrime one innovation at a time

Independent Banker

Every year, ICBA surveys the industry and its members to identify their top concerns as part of its innovation strategy. Our bankers face both challenges and opportunities as they work to stay ahead of cybercriminals, paying attention to innovative solutions and partners to mitigate cyber risk. Training employees and customers.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Customer intelligent marketing is not a scary thing

Chris Skinner

I grew up as a marketing guy. My first career roles were in marketing. I was trained by Kotler and Drucker, and still hold true to first principles of marketing: the 4 P’s or, if you’re not a marketing person, product, price, place and promotion.

Marketing 283