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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. Even our old friends.". Did it work?

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Personalized Marketing: What Banking Customers Really Want

Perficient

They want to have meaningful relationships with technology partners who will bring innovative ideas and proven experience to the table. Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies.

Marketing 294
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Luxury Fashion Brands Outspend Smaller Rivals On Social Media

PYMNTS

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. Now, with every type of social platform, you need different types of videos, of pictures.

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Is Anyone Using Zelle’s Video Message Feature?

Bank Innovation

P2P payments service Zelle was once not too keen on social media, but its new video message feature might indicate a change of heart. The video feature, which is being marketed on Zelle's website seems a little, well. The feature works this way: the user adds the name of the person who owes them […].

Video 150
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TikTok Dives Deeper Into Corporate Marketing

PYMNTS

It may have a faithful teen following, but the fast-growing video-sharing platform wants users to know it’s not just for antsy 14-year-olds, but also for adults in general and marketing specialists in particular. TikTok for business?

Marketing 207
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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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Facebook Launches ‘Watch Together’ Feature To Bring People Together Virtually

PYMNTS

Users no longer have to be in the same room – or even on the same continent – to watch videos together, thanks to Facebook’s latest offering. 14), Facebook announced the launch of a new Watch Together feature that enables families, friends and others to view Facebook Watch videos together on their own screens, wherever they may be.