Innovation Management Marketing Automation Technology 
PYMNTS
DECEMBER 16, 2016
Visa would look at that continuum but focus on process and technology, said King. Formalized processes tend to take root, along with automation, as firms grow, he said, especially along units and activities involving finance or accounting. These are factors that bring basic benefits and an ROI to mid-market firms as well.
Independent Banker
FEBRUARY 28, 2023
First-party data for targeted marketing campaigns Community banks can use their first-party data to upsell and cross-sell to existing customers with highly relevant messages. In addition, many marketers don’t have tools for capturing customer information themselves. Marketing for a lot of folks still is a necessary evil,” Cook says.
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PYMNTS
JUNE 21, 2018
Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India. The company added that Salesforce’s technology enables Zycus to “blur the lines between sales, marketing, customer support, operations and even IT.”
Perficient
AUGUST 21, 2020
Digital Asset Managment. Enterprise Content Management. Event Management. Master Data Management Platforms. Product Information Management Systems. Product Information Management Systems. Contact Center Technology. Enterprise Search. Commerce platforms. Social Networks.
PYMNTS
FEBRUARY 22, 2018
Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). The company dubbed this trend “SaaS Chaos,” but FinTech innovation slows down for no one.
FICO
JULY 15, 2022
in 1989, it meant lenders of all sizes could leverage the technology of scoring and open up credit to consumers that they might not have lent to in the past. This was one of the contributors to the tremendous market expansion during the 90s which has continued to present day. For FICO, it means taking the technology global.
FICO
NOVEMBER 29, 2022
Systems that also support multi-channel distribution and integration with agents and aggregators will typically offer faster times to market, real-time insight, streaming data and analytics, or faster response times for better customer experience. Insurers Must Balance Rapidly Evolving Market Forces and Emerging Technology.
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