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Digital Finance Penetration Surpasses That Of Social Media

The Financial Brand

The post Digital Finance Penetration Surpasses That Of Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The integration of finance and digital technology has resulted in exponential growth of digital banking and fintech solutions.

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With IBM, Bank of China takes aim at super apps

Bank Innovation

In September, Bank of China launched an innovation lab through a contract with IBM to fend off competition from these platforms, which function as hubs for e-commerce, banking and social media. According to Likhit Wagle, general manager […].

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Weekly Wrap: Google launches PPP solution and banks tackle social media

BankInovation

Banks and tech companies continue to launch Paycheck Protection Program solutions. Google recently got involved with three new tools backed by artificial intelligence to help banks navigate the program.

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Banks turn to social media strategies amid pandemic

BankInovation

As financial institutions search for creative ways to reach consumers during the pandemic, more are turning to social media to advertise financial products and showcase their corporate conscience.

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Acorns CEO Noah Kerner Attributes Growth to Keeping Things Simple

Bank Innovation

If there’s one word that describes the abiding value of investment platform Acorns’ innovation strategy, that’s the word, according to its CEO Noah Kerner, who is currently gearing up to launch Acorns Later in the coming weeks. EXCLUSIVE- Simplicity.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). We learned that a bank embracing this strategy can consume about 15% of the marketing budget.

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Pin this: Big banks using Pinterest for customer acquisition 

BankInovation

After years of banks trying to connect with customers through Twitter and Facebook, it seems the crown jewel for their social media presence may actually be Pinterest.