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Are Banks Missing the Mark on Message?

Gonzobanker

Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. Let’s define content as knowledgeable and interactive information put together to stimulate action. Delivery may be THE current reshaping project, but content cannot be neglected.

Analytics 103
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Content Marketing Closes the Loop Between Marketing and Sales

William Mills

Today’s buyer relies heavily on thought-leadership content, product reviews, case studies and peer recommendations that marketing teams develop to attract and nurture prospects and, ultimately, drive profitable customer action.

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GonzoBanker Awards 2017

Gonzobanker

BNC shareholders got a terrific premium, a 47% dividend increase, and a continued leadership role for Richard D. Platoon Talent Leadership Award – Goes to WSFS Bank ’s Lisa Brubaker who, at Finastra ’s client conference, pointed to hiring more free-wheeling advisory talent in branches, “backstopped by a sergeant.”.