The Financial Brand

NOVEMBER 20, 2022

This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and Alphas.

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Insights on Business

FEBRUARY 13, 2019

Revamping the company’s internal structure is one of the first steps Bradesco took to achieve the goal of creating experiences that meet expectations of millennials. If it doesn’t, negative news travels fast through millennial networks. Social-based marketing. –> Explore IBM Banking and Financial Markets Solutions.

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Long Lasting Ideas

JANUARY 5, 2015

But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Offer millennials the human touch. Don’t.

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Social Assurance

NOVEMBER 16, 2020

As financial service providers continue to leverage social media in their marketing and branding efforts, they continue to face the same timeless issue: how to make their brand stand out. How do you differentiate yourself from the numerous other similarly named brands? How can you capture the attention of consumers?

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Cisco

MAY 25, 2021

Financial Services Bank, Insurance & Wealth industry participants are actively addressing how to balance and deliver a safe return to work, with the right mix between a Secure Remote Workforce and Trusted Workplace to ensure business resiliency for all types of work, independent of work locations. in 2019?.

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CB Insights

OCTOBER 10, 2018

Incumbents are not standing still and are acting to protect their market share. Table of contents: Market map: the startups disrupting retail & commercial banking. Market Map: The Startups Disrupting Retail & Commercial Banking. While these customers may be easier to acquire, they are tougher to monetize. Key takeaways.

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Long Lasting Ideas

FEBRUARY 23, 2016

These are ideas that shatter the notions of conventional bank marketing: Have a little fun at the expense of your competitors: One major bank brand uses green bicycles and a marching band to pump up its brand. If you want to attract millennials, take on the bicycles and the marchers at a red light with a sports car and a rock guitarist.

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