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A new digital bank needs a new customer service experience

Insights on Business

Next was born to complement Bradesco’s strategy. At IBM Think 2019, Henrique Albuquerque from Bradesco Research and Innovation offered insight into how Bradesco is transforming by focusing their entire business structure around the customer journey. –> Explore IBM Banking and Financial Markets Solutions.

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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Bank Marketing Lesson 9: Goal Setting – A Common Theme. Many sessions discussed the importance of setting clear goals for any marketing effort, such as the talk by Jessica Reese (graphical notes below), the Social Media Manager for Arvest Bank (AR, $27B). The audience learned from these banks’ mistakes and successes.

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#BankSocial: A Conference to Attend in Person

NCR

That’s why some of us from Banking.com will be attending, and even actively participating in, the Bank Social Media Conference , which is set for April 7- in Newark, N.J. On the one hand, social media within retail banking is still in its infancy, yet it’s raging with innovation and experimentation (at least when budgets allow).

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Visual Storytelling: Create Meaningful Gifs

Perficient

Use Gifs to Increase Your Marketing Efforts. See the first post, How to Design Eye-Catching Graphics. If a picture is worth a thousand words, how much more valuable could a gif be? Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized the way viewers consume media content.

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Finovate Fall 2016 Live Blog – Day 2

William Mills

Auto-financing is ripe for innovation. Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S. to see how it will populate.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Credit HQ helps demonstrate to a small business how to start trading. Katerina Frolovicheva (MD, Technologies Innovations). This is a leading bank in Russia, with a track record of fintech innovation. What’s the market strategy? David Carr (Innovation Manager). Small business customers can monitor. ^KT.

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Bank Ecosystems: The Role of Data Ingestion

FICO

To launch this new product, the lender will identify the marketing strategy and credit risk criteria applicable to this digitally savvy millennial & iGen customer personas. But in every case, there are some countries where this kind of data is being used or explored, often with the customer’s express permission.

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