Techy Turkey Day: How Technology Has Changed America’s Trademark Holiday
PYMNTS
NOVEMBER 23, 2017
Here’s how innovation, marketing and technology have shaped this iconic American holiday over the years. In 1846, Sarah Josepha Hale, the editor of Godey’s Lady’s Book , wrote that such a holiday would unify the nation — and indeed, noted Iowa State University Associate Professor of Marketing Samantha N. Making It a Holiday at All.
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