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Why Citizens Bank Put a Special UX Team at the Heart of its Mobile App Revamp

Bank Innovation

Citizens Financial Group is about 18 months into an effort to put user experience design at the heart of the bank's digital products and services.

UX 170
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For Customers, UX = XOXO

Jack Henry

Team : The interns and junior members of the group. I thought about those events recently while reading a series of articles about managing the online user experience. In software circles, UX (User Experience) is the new buzzword. When asked about UX, does the vendor maximize or minimize its importance?

UX 95
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Data – The Lifeblood of Intelligence Automation

Perficient

If the tools we use for intelligence automation are not built around our customers, we will not be providing a truly personalized user experience. Organizations can get AI-ready by looking at their data-readiness factors and begin to work with groups like Perficient to ensure data-readiness.

Data 491
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How Incorporating Motion Design on Websites Improves Overall Business

Perficient

Your users need to comprehend information and receive confirmation of an action, process, or clues of what to do next along their journey. You want to ensure a user is navigating your website successfully, and by incorporating animation, you reassure users are interacting with that specific state on the page.

Video 509
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Iterative Design for Quick Turn-Around Projects

Perficient

As customer needs and relevant information continue to change at a fast pace, organizations are increasingly leveraging iterative design approaches to launch new digital experiences as quickly as possible. A business’s main objective is to get the customers what they need as soon as possible. Organize Your Content Strategy.

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5 Banking Trends We’re Forecasting for 2023

Perficient

User experience. Institutions are investing in more sophisticated application capabilities, and there is a new focus on the scalability of these applications. They want applications to be able to grow and progress alongside their growth and progression.

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GEICO, State Farm, Nationwide, Progressive, USAA Top Q1 2022 Mobile Insurance Scorecard

Perficient

Recently, Digital Insurance issued the findings from Keynova Group on the 2022 Mobile Insurance Scorecard. 3) Tell Me – Authentic, Relevant Brand Messages and Experiences. Leveraging technology in a personalized user experience is a critical way we will make this come true.

Mobile 294