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Salesforce Marketing Cloud: Introduction to Email Studio 101

Perficient

Salesforce provides different types of clouds and Marketing Cloud is one of them. Marketing Cloud is a platform that has multiple tools designed for an organization to interact with their customers or potential customers across various channels. Image 01: Home Page of Marketing Cloud. Image 03: Content builder Tools.

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Video: 8 Ways to Crank up your Sitecore Authoring and Marketing Experience

Perficient

Whether you are launching a new Sitecore XP environment in the next few months or are wanting to enhance your authoring and marketing experience, this video should be a whistle stop on your enhancements campaign tour. Since then it was also presented to a smattering of Sitecore User Groups. Marketing automation tips.

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Acquia Engage 2020 – Enhancements to the Marketing Cloud

Perficient

With Acquia Engage 2020 underway, the morning started with some exciting news about Acquia Drupal Cloud , but there are some big new things coming to the Acquia Marketing Cloud as well. The Acquia Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

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Salesforce Marketing Cloud: Introduction to Email Studio 102

Perficient

In the previous blog we discussed the basics of Email Studio in the Salesforce Marketing Cloud. Likewise, in A/B testing for Email Studio we send two versions of your Marketing Cloud Email Studio communication to two different test audiences from your subscriber lists. We have covered: Content creation. Subscriber behavior.

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Making Magic from Muggle Reports

Perficient

Creating reports to showcase the ROI of your marketing automation platform is imperative, yet many people struggle to report accurately. Group-by – this feature allows you to group people by ANY (yes, any) field on their lead record. In our recent virtual discussion , we reviewed how to make magic from Marketo reporting.

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There’s No Secret Sauce: Put Financial Services Customer First, and You Too Will Grow

Perficient

TD Bank Group recently announced its Q4 2021 earnings were up 31% from Q4 2020, despite the challenges brought on by the COVID-19 pandemic. On its earnings call, the company elaborated that this in part was due to its dedicated, people-oriented approach to business.

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Recovery Has Passed Us By – We Need Hospitals to Be Resilient

Perficient

Achieving these commitments will require clinical, marketing, and operations teams partnering more closely together and in a way they never have before. The Chartis Group estimates that 10% of the patient market for elective care will disappear. The $200B question. In practice, EMRs have fallen far short of the vision.

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