article thumbnail

The Pandemic’s Push For The FI/FinTech ‘Win-Win’

PYMNTS

That number climbs to 38 percent among baby boomers, 74 percent for Generation Xers and 85 percent for millennials and Generation Z consumers. Getting Ready To Fight Off Apple And Google. Apple and Google are bringing a new level of user experience to banking and payments that did not exist before now,” Kikkeri said.

Fintech 224
article thumbnail

Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

By providing visitors a way to directly interact through comments, “likes,” re-posts and more, an institution can deliver a more personal and credible user experience. Metrics – Platforms such as Hootsuite and Google Analytics can track just about every movement a user makes when interacting with a post.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Digital Gifts In A Digital Envelope: More Than Just A Money Move

PYMNTS

But as with any financial transfer product, it’s not enough to provide a unique or seamless user experience. Balahura said it’s too early to comment on trends and outcomes from the RBC partnership, but one bit of data he found fascinating was the popularity of the platform among non-millennial users.

Cards 121
article thumbnail

In Retail, Are Rewards Their Own Reward?

PYMNTS

With NFC technology from Apple (VAS protocol) and Google (Smart Tap), the merchant’s private-label card and/or rewards program are automatically presented at the time of payment. This is a powerful technique to stay top-of-wallet, while offering more convenience to your customer, and this magic combination leads to habituation and loyalty.

Retail 137
article thumbnail

Taking The Party (City) To Amazon

PYMNTS

It’s not impossible to compete, but Amazon’s most notable and intractable competitors are super-sized themselves: Walmart, Google, Target, Apple, etc. For smaller and medium-sized firms, trying to beat Amazon is beyond a difficult maneuver, and may well actually be impossible at this point.

Retail 100
article thumbnail

Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

Instead of producing a mass ad to stereotype all millennials, bank marketing AI now allows a level of precision to produce content that can appeal to a single individual or to a mass of customers with a single intent. Bank marketers that start training now will become AI operators in the very near future -measured in days, not years.

Marketing 195
article thumbnail

Unleash your inner Bond with biometric authentication

ZootBlog

Biometrics technology creates a better user experience because authentication is faster and easier than remembering countless user names and passwords or going through the motions of answering KBA questions. The good news is that consumers are warming to the idea in other areas of their lives (i.e.