Independent Banker

DECEMBER 31, 2021

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

Marketing Strategies 91

Marketing Strategies Strategy Marketing social media 91

PYMNTS

MARCH 29, 2018

Small merchants to national retailers can post deals on the app – and Skout Deals counts multinational chains, such as Best Buy , as its clients. To promote the deals, Skout Deals uses social media platforms such as Facebook and Instagram for most of its social media advertising. The Business Model. The Road Ahead.

Retail 104

Retail social media Mobile Marketing Strategies 104

PYMNTS

SEPTEMBER 17, 2020

Tech specs will be held up head to head, game catalogs will be scrutinized and compared and fans of one system or the other will insult each other on social media. The two companies are also pursuing different marketing strategies. For instance, Google last fall launched its game-streaming service Stadia.

Video 259

Video Apple Google social media 259

Long Lasting Ideas

JANUARY 5, 2015

In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Conservative bankers might dismiss social media. Don’t.

Marketing 40

Marketing Millennials Community Bank social media 40

William Mills

MAY 11, 2016

Portfolio outlooks, recommendation.Provide retail and advisory users the insight they need with Polly Portfolio. If you have a large retail investor base, and no resources to interact with them, then perhaps there some value? ^SR. Svyatoslav Ostrovsky (Head of Retail Digital Business). Retail for a piece.

Video 40

Video Mobile social media Analytics 40

William Mills

SEPTEMBER 9, 2016

Getting ready to show how someone might use a connector, in this case Google, now in a design environment to drop the widget in the application and can preview how it looks in different devices. Social media is a special challenge since social media was not created with compliance in mind. Very nice UI.

social media 40

social media ATM Mobile Customer Experience 40

CB Insights

OCTOBER 23, 2018

Google Ventures, for example, has backed Brandless , Soylent , and Ripple , while SoftBank recently poured $240M into Brandless. They’re forcing CPG brands to rethink their entire marketing strategies and react to new trends. Retailers move downstream. Long-term challenges. Investing in vertical integration.

Branding 73

Branding Industry Retail Strategy 73