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Beyond efficiency: Using technology to ramp up a valuation business

Abrigo

Referrals ? Marketing ? More than three-quarters of accounting firms that described themselves as “very prepared” to address the most significant trends of the future believe technology will have a major impact on their ability to market the firm, prospect and win new clients, according to the survey.

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We analyzed 7 of the fastest-growing personal finance apps of all time to figure out the secrets to their success — here’s what we learned

CB Insights

A host of startups have emerged to capitalize on this trend. It’s even harder when your target market would rather never think about what you’re trying to sell them — retirement, for example. Google Trends data shows that both inbound and content marketing, at the time of Mint’s launch, had hardly been studied.

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