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AI and generative AI use cases in banking: 6 real-world examples

Abrigo

WATCH Takeaway 1 Understanding generative AI and how peers are using AI and genAI helps financial institution leaders and management vet the technology and related risks. Nevertheless, understanding the technology is crucial. Even if a financial institution isn’t yet using the technology, it can learn from peers.

Examples 221
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Perficient Included in IDC Market Glance: Lending Digital Transformation Strategies

Perficient

We knew that we could help optimize the debt collections process, reduce loan loss rates, and increase customer loyalty by leveraging a highly personalized and humanized approach to lending that combines process reengineering and technology throughout the customer journey. A Pathway to Improved Loss Rates and Happier Customers.

Lending 354
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Conversational Marketing: Old School Meets New School

Perficient

Why Is Everyone Talking about Conversational Marketing? Conversational Marketing, a term originally coined by the company Drift , has taken on many forms and definitions over the past few years. If you ask five professional marketers the definition and what ‘makes up’ conversational marketing, you may get five different understandings.

Meeting 443
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Amidst a Global Crisis, Cloud Technology Trends for 2021 Emerge

Perficient

The COVID-19 pandemic has challenged the economic and labor markets, impacting all businesses regardless of their size. Cloud technologies have changed the way that enterprises deploy and integrate services, saving time and resources, and allowing them to hyperscale their services. The Public Cloud Market Will Surge.

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10 Bank Technology Trends to Follow for 2024

South State Correspondent

While technology has always been important in banking, it has yet to drive the essential functions of banking. We tracked almost 100 banking technology trends throughout the year and now bring you the top ten, in order, based on our view of long-term strategic importance. In the last year, this has started to change.

Trends 195
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Modular omni-channel marketing content: A game changer for personalization campaigns

Perficient

Technical Marketers running personalization campaigns need content. By using experience fragments, Marketers can build modular content or “distributed content” This means that a marketer can send a blog CTA to Facebook, a display ad, or a mobile app from a single editor. All this results in significant extra effort.

Marketing 322
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Marketing Deposits Like Barbie

South State Correspondent

Film quality aside, there have been few movies in the history of the World that have done a better job at marketing than Barbie. This article highlights these lessons and applies them to marketing deposits. We will also stipulate that you don’t have $100mm to spend on a marketing budget. Marketing made it so.

Marketing 195