PYMNTS

FEBRUARY 2, 2021

The B2B commerce arena is moving online at record speed as more business buyers seek to procure products and services the way they do in their personal lives. The furniture industry, for example, can be especially difficult to migrate to online platforms.

Marketing 170

Marketing Strategy Meeting Online 170

Perficient

MARCH 23, 2021

For example, sessions on mobile devices may include users who are literally mobile and satisfying an immediate need, such as researching directions in a new city or looking up a phone number or an address. users spend more time on sports, books and literature, and in online communities. Similar insights appear when we look at the U.S.

Mobile 421

Mobile Study Community Industry 421

South State Correspondent

SEPTEMBER 6, 2023

The Set Up For this example, let’s say your bank offers a “Silver,” or basic, transaction account package and a more expensive “Gold” bundle similar to the account packages below. You sell these packages online/mobile and in the branches, and your sales are approximately 60% for Silver and 40% for the Gold bundle.

Marketing 195

Marketing Marketing Strategies Analytics Strategy 195

PYMNTS

JANUARY 29, 2020

Borrower protection initiatives have taken aim at predatory lenders, both online and brick-and-mortar, with legislators at the state and federal levels addressing concerns that include a lack of transparency and sky-high fees and interest rates. small businesses had sought a loan online, compared to just 19 percent that did so in 2017.

Lending 136

Lending New York Online New Jersey 136

PYMNTS

SEPTEMBER 11, 2019

With the planned “Star Wars” theme, for example, participants can feel like they are in a room with a Darth Vader battle scene, complete with temperature changes and weather effects. billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years.

Retail 192

Retail San Diego San Francisco Branding 192

PYMNTS

JULY 22, 2020

Its estimates are based on a hybrid schoolyear, one in which parents have to split their bets between possibly going back to physical classrooms and possibly taking courses online. FIT framework, which is a recommended structure for determining factors that will encourage the digital shift and go-to-market strategies.

Retail 186

Retail Meeting Arizona Florida 186

PYMNTS

JUNE 4, 2020

FIs have long provided digital services, but many have designed these experiences for the customer demographics that most prefer online and mobile channels. Many FIs are concerned about whether opening their APIs to FinTechs would result in criminals abusing open banking-powered payment apps to launder money, for example.

Report 158

Report Fraud Security Fintech 158

PYMNTS

NOVEMBER 30, 2020

Forecasts call for double-digit percentage growth for years to come, driven by an array of new products from a range of new mass-market companies looking to take on early entrants such as Apple and Fitbit. Or at least it’s amended marketing strategies.

Google 183

Google Examples Innovation Apple 183

PYMNTS

DECEMBER 23, 2020

Whether it is with a small, medium or mega-sized merchant, Hondal said businesses need to reimagine their loyalty strategies to manage customer experiences and ensure that they are consistently delivered throughout the organization. It must be more than points or the cash discount,” she said. “It It is what it is. It really is.”.

Strategy 266

Strategy Marketing Marketing Strategies Branding 266

Perficient

MARCH 1, 2021

award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? ? ? ? ?. These are just examples of how natural language processing is improving at a very fast rate.

Marketing 309

Marketing Study Video Phoenix 309

PYMNTS

APRIL 16, 2020

So, for example, if we put together a back-to-school campaign, we might plan to be in certain stores, but we also need to be ready to lean on online sales exclusively. Her current marketing strategy is meeting the consumer online. I think the element we see now is that the world is always changing.

Branding 160

Branding Community Strategy Online 160

PYMNTS

JULY 2, 2018

Ten direct-to-consumer companies recently surveyed by Digiday all said their marketing plans are relying less on Facebook, as focus and dollars shift to other online marketing channels — and that includes Instagram , owned by Facebook. Brooklinen stands as one example of the trend. Higher Prices.

social media 124

social media Policies Marketing Strategies Branding 124

FICO

APRIL 4, 2022

Above is a simple example that consists of: Three different offers covering credit limit Increase, auto loan, mortgage. Five separate channels, including SMS, post, email, phone calls, and online portals. There are 759,375 potential combinations (of customer/ prospect-channel-offer) in this simplified example.

Analytics 52

Analytics Marketing Strategies Strategy Marketing 52

PYMNTS

APRIL 3, 2018

The key difference between the Fiserv submission to the Alexa Challenge and online or mobile banking – or even other voice recognition offerings – lies with natural language, said Domach. Prompts are also part of the experience, as consumers will be asked, for example, if they are looking to make a payment.

Mobile 124

Mobile Fraud New Mexico Examples 124

PYMNTS

FEBRUARY 28, 2017

HYPR, for example, debuted what it is calling a biometric shopping platform at the National Retail Federation’s BIG Show in New York City in January. The platform is designed to help retailers combat an uptick in online retail fraud, caused largely by ineffective or stolen password credentials.

New York City 100

New York City Fraud Security New York 100

PYMNTS

JANUARY 17, 2018

The most popular time of the day when people drink coffee isn’t just a factoid: It’s a viable marketing strategy. With some heavy marketing, A&P was able to sell loads of baking soda at low prices — revealing that consumers were willing to purchase private label brands. Their answer was 8:00 A.M. and 8:00 P.M.,

Branding 119

Branding Millennials Retail Strategy 119

PYMNTS

MARCH 19, 2018

Big data application provider Solix, for example, said earlier this year that two thirds of firms are not sure if individuals’ personal information has been cleansed from systems. Data helps companies understand customers and change their go-to-market strategies to meet their buying habits.

Analytics 124

Analytics Data Compliance Tools 124

Gonzobanker

AUGUST 23, 2021

Proponents of every banking technology innovation of the past 25 years—from online banking to online bill pay to eStatements to PFM to mobile banking—have promised deeper relationships and higher levels of loyalty. Prior to 2021, 56% of financial institutions had launched a digital transformation strategy or initiative.

Strategy 137

Strategy Study Data Tools 137

South State Correspondent

MAY 2, 2022

This problem is often magnified when marketing gets involved as marketing then goes off and creates a strategy based on the bias and limitations of what the product people told them. Funnels Create Tactical Confusion. The above strategic confusion then carries through to the tactical level.

social media 195

social media Management Marketing Resources 195

NCR

MAY 24, 2017

It’s a big question for many businesses, and one that drives a lot of marketing strategies. The ATM channel , for example, is one of the most visible and direct tools any bank has to engage with consumers, but is it a fully integrated part of your digital experience? Engagement through personalization.

Marketing 81

Marketing ATM Marketing Strategies Strategy 81

FICO

MARCH 24, 2021

In the example in my previous blog, I had drafted a banking ecosystem which can penetrate into customers’ lifecycle with different products and services. Let’s assume the lender in this example is aiming to grow its new-to-system customer portfolio via launching a new digital lending product: small-ticket unsecured instalment loans.

Data 59

Data social media Resources Examples 59

Social Assurance

JANUARY 21, 2022

In our increasingly connected world, many of our day-to-day transactions live online. Tell them about online safety tips or recommendations for protecting personal information. Pro Tip: A content marketing strategy isn’t nice to have, but a need to have. Example Graphic #1. Example Caption: That’s right!

Data 31

Data Marketing Branding Examples 31

PYMNTS

OCTOBER 13, 2016

“Technology has granted more retailers that power in recent years by enabling them to harness customer data and use it to build marketing campaigns with personalized messaging around their customers’ buying habits.”.

Marketing 100

Marketing Survey Retail Data 100

Accenture

MAY 22, 2019

Tim brings a unique perspective to treasury management services, having worked in industry, for solution providers and in consulting, helping commercial banks meet changing client expectations with new product and market strategies. For example, commercial payments are getting very complex.

Payments 150

Payments Customer Experience Survey Capital 150

PYMNTS

SEPTEMBER 12, 2019

As it exists now, onboarding new business relationships requires knowledge, as well as an embrace of many payments terms and preferences that vary by market and country. It’s a significant problem, as PYMNTS found, and as detailed in the Trade Credit Dilemma Report , where $3.1 trillion is the net amount U.S.

Payments 114

Payments Data Operations Marketing Strategies 114

Long Lasting Ideas

AUGUST 7, 2014

Many companies have implemented policies that are available online to assist in getting started. Form a Committee – Social media is not just a marketing communications tool, and the policy needs to address several areas that should include representation from marketing, compliance, human resources and upper management.

social media 69

social media Policies How To Handbook 69

PYMNTS

OCTOBER 4, 2017

In terms of driving customer loyalty, the value that users place on a basic cash back system lies at the low end of the spectrum, paling next to the aspirations of taking a trip, for example, or redeeming points in order to gift a relative the latest aspirational Apple product.

Strategy 102

Strategy Marketing Strategies Technology Customer Experience 102

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. The reward is worth it! Social is a channel.

Branding 15

Branding Marketing social media Marketing Strategies 15

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. What is a Content Marketing Strategy? A content marketing strategy is the use of valuable content to reach business goals. How to Create Your Content Marketing Strategy.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

PYMNTS

JANUARY 10, 2017

By way of example, discussed by Webster and Kanniganti, a manufacturer makes a sweater, that sweater makes it to the department store and a tag on the sweater (tracked via Zebra) helps show that the sweater makes it into the fitting room — but never makes it out of the fitting room to a final purchase.

Management 100

Management Retail Technology Marketing Strategies 100

CB Insights

JUNE 7, 2018

For example, political consulting firm Cambridge Analytica created a psychographic profile that placed people in a particular market segment according to the presence or absence of five personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism (popularly known as the OCEAN model of personality).

Marketing 78

Marketing Data Analytics Examples 78

CB Insights

OCTOBER 23, 2018

Consumers are now buying CPG goods online, via mobile, at the office, through on-demand delivery, in meal kits and personalized services, by using smart home and voice technology, and more. For example, Nestle sold its US candy business and aims to prioritize pet care, water, coffee, frozen food, and baby food. Long-term challenges.

Branding 73

Branding Industry Retail Strategy 73

Gonzobanker

JULY 27, 2022

The notion of “branch as attractor” has been eroding for 20 years as the point of attraction shifted to online search. Embedded fintech examples SOURCE: CORNERSTONE ADVISORS. But even this is changing, and the point of attraction is now shifting from search to platforms like Square and Credit Karma. Why do it? 1) Revenue.

Strategy 88

Strategy Customer Experience Fintech blockchain 88

Long Lasting Ideas

JANUARY 5, 2015

In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Give young people a voice. Customize branches to meet customer needs.

Marketing 40

Marketing Millennials Community Bank social media 40

Celent Banking

JANUARY 22, 2015

Lenddo is leaving behind its start-up origins as a micro-lender and entering into partnerships with financial institutions to take advantage of this scoring which can extend the traditional loan customer base to include new segments with no credit history (college students for example).

Maine 100

Maine Lending Regulation Risk Management 100

CB Insights

MARCH 4, 2019

In 2019 and beyond, advancements in imaging technology and emerging distribution models could spark the transition to direct online buying. Online Aftermarket Parts. Facing disruption from e-commerce giants, aftermarket auto parts retailers are increasingly bringing their parts offerings online. Simulation.

Trends 56

Trends Mobile Technology blockchain 56

FICO

JUNE 14, 2023

For example, personalization can help banks provide tools and support to help customers become more confident with their finances during economic uncertainty and rising inflation. Where do you think personalization will be in five years’ time? Find out more about How to Unlock the Power of Hyper-Personalization.

Analytics 52

Analytics Strategy Survey Technology 52