Events Management Marketing Automation Technology 
Perficient
DECEMBER 8, 2020
One-to-One Relationship Management. Just for review- CRM stands for Customer Relationship Management. The optimal form of Customer Relationship Management in any industry is a one-to-one interaction with a person that knows you. One-to-Many Relationship Management. Marketing was seen as a business expense.
Perficient
AUGUST 21, 2020
Digital Asset Managment. Enterprise Content Management. Event Management. Master Data Management Platforms. Product Information Management Systems. Product Information Management Systems. Contact Center Technology. Enterprise Search. Commerce platforms. Social Networks.
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Perficient
MARCH 15, 2021
We even know that a phone call from a hospital VIP because their spouse received a personalized post card on weight-loss surgery can be a career altering event (true story). So what’s a modern, data-driven marketer to do? Customer relationship management is about earning and cultivating that loyalty. HIPAA is serious.
Independent Banker
FEBRUARY 28, 2023
In addition, many marketers don’t have tools for capturing customer information themselves. They may not have customer relationship management (CRM) software, which can store customer data and handle tasks like segmenting customers and tracking leads. Marketing for a lot of folks still is a necessary evil,” Cook says.
Independent Banker
FEBRUARY 28, 2022
Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Photo by Janimal Photography. IncredibleBank in Wausau, Wis.,
Gonzobanker
JUNE 26, 2019
Sales and pipeline management has been the bread and butter of CRM, but setting it up in an integrated and user-friendly way has been grossly oversimplified. More importantly, the team designed how a new opportunity will convert from a frontline referral to a well-managed lead pipeline within the same platform. Sales & Referrals.
CB Insights
APRIL 24, 2018
Retailers are leveraging technology, such as artificial intelligence and augmented reality, to enhance operational visibility and personalize their customer service, a new necessity in fast-changing and demanding consumer market. However, this isn’t the whole story. The new big-box store. Ikea as a model.
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