Elan: Redefining How To Reach Existing And Potential Cardmembers
PYMNTS
OCTOBER 22, 2020
We took a hard look at our development pipeline, prioritizing — and incrementally investing in — technologies that allowed customers to be more self-reliant (as 80 percent of our branch distribution base had closed). We also offered authentication mechanisms coupled with DIY assistance tools for making account changes.
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