Perficient

JULY 20, 2020

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332

UX Meeting Groups Data 332

Gonzobanker

JULY 20, 2022

financial institution executives surveyed for What’s Going On In Banking 2022 , 19% of community banks and 10% of credit unions had not launched a digital transformation strategy prior to this year, and another 15% had no plans to do so. What Does a Digital Product Manager Do? Among 300 U.S.

Digital Strategies 173

Digital Strategies Strategy Leadership Customer Experience 173

Perficient

FEBRUARY 25, 2021

While this fact may never show up in a satisfaction survey, studies repeatedly point to the relationship between brand consistency and customer trust. Cross-unit collaboration is another effective way to maintain a tight (positively correlated) relationship between measurement systems (performance and operational) and CX objectives.

Meeting 309

Meeting Customer Experience Branding Leadership 309

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I am the Chief Digital Strategist for Perficient. It’s been a pleasure working with you and bringing some of your ideas to our digital strategies as well.

Marketing 294

Marketing Branding Data Industry 294