Perficient

JULY 20, 2020

What are marketing personas versus UX personas? Marketing personas define broad audience demographics. Marketing personas pinpoint the demographics of who to target, their affinities, and one key message that might resonate. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.

UX 332

UX Meeting Groups Data 332

Gonzobanker

JULY 20, 2022

financial institution executives surveyed for What’s Going On In Banking 2022 , 19% of community banks and 10% of credit unions had not launched a digital transformation strategy prior to this year, and another 15% had no plans to do so. What Does a Digital Product Manager Do? The post Who Owns Digital?

Digital Strategies 173

Digital Strategies Strategy Leadership Customer Experience 173

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. With me today is Jim Hertzfeld, our Chief Digital Strategist.

Marketing 294

Marketing Branding Data Industry 294

Perficient

NOVEMBER 6, 2020

Perficient’s Digital Strategy and Experience Design teams are missioned with helping our clients deliver the best possible customer experience with their digital investments. Teams need to build organizational consensus and alignment and justify investments in digital products before they can actually create them.

Customer Experience 427

Customer Experience UX User Experience Branding 427

Perficient

FEBRUARY 25, 2021

While this fact may never show up in a satisfaction survey, studies repeatedly point to the relationship between brand consistency and customer trust. Explore our Strategy and Consulting practice to learn how we’re partnering with CX leaders to meet unforeseen challenges and enable change as never before.

Meeting 309

Meeting Customer Experience Branding Leadership 309