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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

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Killing Strategy: The Disruption Of Management Consulting

CB Insights

Before BCG and McKinsey and Bain, most business people dismissed “strategy” as something for generals and political campaigns. They used every available resource to understand industries, markets, consumer sentiment, and companies’ product lines. Consultants did this because clients weren’t.