Perficient

NOVEMBER 30, 2020

There is no doubt that the role of the Chief Marketing Officer (CMO) has changed significantly in the past decade. Whereas marketing used to be all about generating “buzz” and vanity metrics, today’s CMOs are charged with building business cases around campaigns and reporting out post-launch ROI metrics to justify business value.

Branding 378

Branding UX Customer Experience Marketing 378

Gonzobanker

JULY 20, 2022

Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Without this leader in the driver’s seat, banks become either too dependent on slower-moving, outsourced vendors or too fragmented as digital is deployed in silos across different business units. Own It, Bankers!

Digital Strategies 174

Digital Strategies Strategy Leadership Customer Experience 174

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. How to determine if your priorities or investments should change.

Marketing 294

Marketing Branding Data Industry 294

Perficient

NOVEMBER 20, 2020

As all marketers know, visual content creation can be a long and expensive process. Stock footage and photography exists, but they don’t always quite fit the bill when you are wanting to create powerful, on-brand digital experiences. How to Get There. For example, let’s say you sell pickup trucks. And you might be right.

Video 322

Video Tools Digital Strategies Marketing 322