What Quibi’s Flameout Teaches Us about Behavior Change
Perficient
OCTOBER 29, 2020
By applying the FBM to the Quibi story, we can learn much about what ailed the platform and how to avoid similar missteps in future product planning. It’s unfair to fault Quibi’s leadership for failing to anticipate a global pandemic. Quibi needed to move users above the FBM action line.
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