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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Social media has made it easier for community banks to nurture connections with prospects, customers and the community.

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Floating The Next Big Idea For Social Commerce

PYMNTS

We don’t search, we Google. For the students who don’t win, that $40 can be used as discounts at local retailers. Rizvi believes this model will be just as powerful, as retailers have a chance to apply discounts above and beyond current means such as Groupon. We don’t shop at Amazon , we one-click.

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A Bundle Of Contradictions: The Online Privacy Landscape

PYMNTS

What follows is a quick look at the current privacy landscape, and what that means for retailers and other companies that are competing for larger shares of the digital market — including potential business opportunities. Sargi Mann, executive VP and head of digital strategy and investments at Havas Media Group, told Ad Age.“Data

Online 101
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How will IoT change the banking sector?

NCR

In the last decade, changing consumer demands have required financial institutions, like many industries, to invest in and develop digital strategies and embrace innovation. Digital services are now a priority for any financial institution that wants to be competitive and grow today. ’ An overhaul of customer service.

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32 Corporate Innovation Labs In Retail

CB Insights

The impending “death of retail” has been projected for decades. But, in an increasingly digital world, brick-and-mortar retail shops are embracing new ways to disrupt the system and get an edge on customer attention. One popular choice: retail innovation labs. Get the 54-page retail report.