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2020 Holiday Season: How Marketers Can Prepare and Adapt – Webinar Transcript

Perficient

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. What will be different this holiday season and how to adjust your strategy accordingly. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient.

Marketing 294
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Retailers Rethink Store Concepts, Digital Strategies Amid New Realities

PYMNTS

The Swedish home furnishings retailer is planning to cut back on its catalog emphasis and has canceled plans for some new retail locations in an effort to improve its eCommerce platform and digital customer service. DHL Supply Chain, a unit of Deutsche Post DHL Group, will operate the center.

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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

Experience design is a specific skillset that is needed to steer the execution of a bank’s digital strategy. Without this leader in the driver’s seat, banks become either too dependent on slower-moving, outsourced vendors or too fragmented as digital is deployed in silos across different business units. Own It, Bankers!

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32 Corporate Innovation Labs In Retail

CB Insights

But, in an increasingly digital world, brick-and-mortar retail shops are embracing new ways to disrupt the system and get an edge on customer attention. One popular choice: retail innovation labs. Learn about the technologies, innovations, and strategies that retailers can leverage this holiday season. Founded: 2015.

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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

For most organizations and their customers, 2020 was a year eventful beyond measure. Despite the uncertainty, CX and digital leaders must be vigilant in identifying fast-changing customer expectations. Perficient: Digital Strategy Experts. 2021 promises much of the same, with both setbacks and successes in store.

Meeting 309
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Financial Brand Forum 2019: 5 Wins in 5 Minutes

Gonzobanker

Hosting marketing and sales execs at Caesars Palace is kinda asking for it, isn’t it? In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event. In five short years, The Financial Brand Forum has grown from startup to become the preeminent financial industry event.

Branding 125
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Post COVID-19 Customer Experience Imperatives

Perficient

The pandemic exposed both good and bad customer experiences as companies reacted to the changing market and economic conditions. Your customers have gone through significant personal events in 2020. COVID-19 vaccines appear to be close to helping resolve the 2020 Coronavirus Pandemic. Expectations vs Reality.