article thumbnail

Turns Out, Millennials Are Not That Unique

Bank Innovation

Millennials are in the driver’s seat of innovation. But a new study from FIS, released this week, suggests that millennials are not as unique as many think — at least in terms of financial service preferences. The study found that consumers across the […].

article thumbnail

New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”. Digital Deliverance For Financial Content.

Study 196
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Americans Don't Want A 'Digital' Bank

Ron Shevelin

Just 3% of Millennials have their primary checking account at a digital bank like Simple, Chime, or Moven, according to a new study from Cornerstone Advisors. And not surprisingly, that percentage drops to 1.5% of Gen Xers, and 0.8% of Baby Boomers.

article thumbnail

For Millennials, Traditional Banking Is Not Anathema

PYMNTS

Turns out millennials are not the different-kind-of-banking-breed some had thought. In a survey held from the end of June into early July and conducted by SurveyMonkey , the web-based survey firm queried more than 1,000 adults above the age of 18, 290 of which were defined as 18- to 34-year-olds: millennials.

article thumbnail

A new digital bank needs a new customer service experience

Insights on Business

Banks continue their digital transformation journey to create new business models to satisfy today’s demanding customers. How do banks prepare for this new reality? For Bradesco, a large Brazilian bank, NEXT is the answer. Next is a digital bank, completely disassociated from the Bradesco brand.

article thumbnail

WSFS Bank: Plain Vanilla Digital Banking Won’t Cut It Any More

PYMNTS

Banks today are familiar with the challenges of supporting digital platforms as an increasing number of customers turn to online-only solutions. One study found more than 45 percent of millennial users, for example, have at least considered leaving their FIs and signing up with fully digital banks.

article thumbnail

Deep Dive: How FIs, Customers Are Navigating The Coronavirus-Inspired Spike In Digital Banking Demand

PYMNTS

Banks must now consider how to best expand remote services and emphasize these channels once consumers can safely visit branches again. This month’s Deep Dive examines how consumers are approaching digital banking and how FIs are leveraging online and mobile channels to prevent service gaps during the pandemic.