Gonzobanker

SEPTEMBER 21, 2018

As banks and credit unions pour gasoline on their direct outreach, Adobe’s announced acquisition of Marketo shows us just how hot digital marketing automation is right now. In the morphing cross-industry world of sales, marketing and even some service outreach, it’s hot. How much momentum?

Marketing Automation 105

Marketing Automation San Francisco Conference Marketing 105

Gonzobanker

DECEMBER 19, 2017

One word can summarize this action-packed banking year, GonzoBankers – tiring. FinTech threats and distractions. While the darling of FinTech conferences, this divestiture seems primarily driven as a means of Customers delaying the $10 billion Durbin hit and maintaining quarterly EPS expectations from the Street.

Conference 91

Conference Industry Community Bank Community 91

Fintech Labs Insights

JANUARY 17, 2017

Yoyo unveils marketing automation platform, Yoyo Engage, at Davos. United Nations FCU chooses digital banking platform from Jwaala. Around the web. First Oklahoma FCU to deploy core account processing technology from Fiserv. Misys adds crowdlending module to FusionBanking platform.

Oklahoma 12

Oklahoma Marketing Automation National Digital Banking 12

Fintech Labs Insights

MARCH 16, 2017

W.UP (pronounced whup ) provides digital banking software to offer a “happy banking experience” to customers who expect fast and simple online and mobile banking. The insights are derived from customer data and designed to help banks cross-sell and up-sell products using relevant, tailored messaging.

Tools 19

Tools Marketing Automation Analytics Digital Banking 19

Gonzobanker

DECEMBER 5, 2018

CorePro (from Social Money acquisition ) brought a platform that fintechs and banks can use to gather deposits and provide PFM-like capability. Marketing: Q2Smart being a first step toward marketing automation, aligning bank products and user behavior to create audiences to more effectively target offers.

Fraud 105

Fraud Austin Fintech Lending 105