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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

If you are looking to see the future of how banks will utilize artificial intelligence (AI), look no further than marketing. Even if you are not a bank marketer, this article is worth a read to understand AI’s capabilities. Bank marketing AI is ground zero to showcase the transformation that is already taking place.

Marketing 195
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How Apple Card Brings ‘Existential Crisis’ To Smaller FIs

PYMNTS

With the recent launch of the Apple Card , Apple has sent a signal that they seek to offer a better user experience than banks. To that end, Ahlawat, indicated that financial institutions (FIs) and credit unions have some catching up to do when it comes to navigating the physical-to-digital divide in bringing digital cards to market.

Apple 198
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SAFE Credit Union Brings Targeted Marketing To An Increasingly On-Demand World

PYMNTS

“All of our members are now super accustomed to an on-demand world, with … Uber and Lyft and Seamless and Grubhub and Amazon Prime,” Grace Roberto, SAFE’s senior digital product manager, recently told PYMNTS. SAFE has been delivering on-demand experiences since 2016, when it launched a targeted marketing function on its mobile app.

Marketing 131
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The Rise Of ‘Intelligent Engagement’ In Corporate Banking

PYMNTS

In a Masterclass conducted by Karen Webster, Norm DeLuca, managing director of banking solutions at Bottomline Technologies , said banks must put corporate clients at the center of their digital transformation roadmaps, helping those enterprises capitalize on the competitive advantage fostered by advanced technologies. The Use Cases.

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Retain and Grow Deposit Market Share as Interest Rates Rise

FICO

Retain and Grow Deposit Market Share as Interest Rates Rise. This will provide some relief to savers, who are long-accustomed to negative real interest rates (and negative nominal rates in many European markets). . The question of “Where do I want to be in the market rankings?” FICO Admin. Tue, 07/02/2019 - 02:45.

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Retailers Have A Need For Speed On Digital CX

PYMNTS

The digital shift is definitely on. But when it comes to the digital customer experience, retailers are playing catch-up. Eighty percent said providing a positive digital customer experience (CX) was a “challenge” as a result of the pandemic. The customer experience online has dozens of critical elements. It’s different.

Retail 144
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How Middle Eastern Merchants Can Keep Up With Pandemic-Driven Privacy, Payment Shifts

PYMNTS

What has shifted most during the pandemic are consumers’ views on the data privacy and online security standards attached to these digital transactions, Oren Paran , managing director for Israeli retail startup firm Retail Innovation Club , explained in an interview with PYMNTS. Joining the Global Open Banking Push.

Payments 172