Data, Marketing Strategies and Millennials

The persistence of traditional payments among digital natives

Payments Dive

FEBRUARY 17, 2017

Marketing strategies devised for millennials by older generations have been based on bad intuition, poorly curated data, and unquestioned, incomplete assumptions. That leads to bad guesses. When you're designing banking and payment systems for your next generation of customers, bad guesses can be expensive.

Marketing Strategies

Marketing Strategies Millennials Payments Strategy

Bank Ecosystems: The Role of Data Ingestion

FICO

MARCH 24, 2021

I’d like to start with data ingestion, as the medium is the message and data is your medium. Data needs to be fed, shared, enriched, stored and used in the banking ecosystem for several different decisions. In order to achieve this, at the time of application, all types of data will need to be accessible in real time.

Data

Data social media Resources Examples

Despite Papyrus’ Closing, Stationery Retail Is Not All Doom-And-Gloom

PYMNTS

JANUARY 20, 2020

Millennials to the Rescue. Indeed, there are solid reports out there that millennials — that scapegoated generation blamed for the demise of certain fast-casual restaurant chains, densely-packed pieces of primeval carbon (aka diamonds ) and other consumer mainstays — are helping to keep the greeting card industry alive.

Retail

Retail Millennials Cards social media

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Financial Stress Now Main Reason Why Millennials Lose Sleep

The Financial Brand

AUGUST 5, 2019

New data help financial marketers understand the needs and concerns of this huge generation with its different views of the American Dream. The post Financial Stress Now Main Reason Why Millennials Lose Sleep appeared first on The Financial Brand.

Maine

Maine Millennials Branding Marketing

How Upscale Millennials’ Money Views Impact Their Banking Habits

The Financial Brand

OCTOBER 16, 2019

New data reveal how this high-income segment views financial services and wealth. The post How Upscale Millennials’ Money Views Impact Their Banking Habits appeared first on The Financial Brand. Here's what banks and credit unions must do to respond.

Millennials

Millennials Branding Data Marketing Strategies

Pandemic Leads D2C Pet Brands To Navigate Digital Shift

PYMNTS

MAY 12, 2020

It is a $75 billion industry dominated by millennials and ripe with opportunity for direct-to-consumer (D2C) brands. Several of them are navigating changes in the market brought on by the pandemic-led digital shift. A Korean company called Pluto Electronics has crafted a unique strategy entering the U.S.

Branding

Branding Online Strategy Marketing Strategies

Shoppers Use Mobile For In-Store Comparisons

PYMNTS

DECEMBER 12, 2016

New data collected in a survey by online and mobile publishing and advertising company Opera Mediaworks back in September reveals interesting trends among mobile users as they shop in-store. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season. For millennials, that number is more like 90 percent.

Comparison

Comparison Mobile Survey Marketing Strategies

Generation Z Wields Retail Influence

PYMNTS

JANUARY 24, 2017

It looks as though millennials may soon face competition as the generation to watch. Social media and digital advertising will be dominant in marketing strategies targeted to Generation Z, but retailers must adopt these mediums in interactive ways to inspire and engage this emerging generation of consumers.”.

Retail

Retail social media Survey Study

How Small Banks Can Counter Fintech & Megabank Marketing Budgets

The Financial Brand

FEBRUARY 3, 2022

Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend. The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing

Marketing Fintech Millennials Analytics

Your Bank’s Consumer Research May Generate Flawed Data (Here’s Why)

The Financial Brand

DECEMBER 26, 2021

Financial marketers, under pressure to keep costs low, often end up with misleading results. The post Your Bank’s Consumer Research May Generate Flawed Data (Here’s Why) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are four research mistakes to avoid.

Data

Data Banking Trends Analysis Trends

50 Facts Revealing Millennials’ Mindset and Myths About Money

The Financial Brand

JUNE 8, 2015

These 50 facts about Millennials and their money will debunk some common myths and help you sharpen your marketing strategy.

Millennials

Millennials Marketing Strategies Strategy Marketing

Revolve Rides The Power Of Influencers All The Way To An IPO

PYMNTS

OCTOBER 5, 2018

The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The first regard in which Revolve looks to stand out from the pack is in how it uses data, to inform both what it offers and how much of any offering it provides. For many shoppers, Revolve is not quite a household name as of yet.

social media

social media Branding Course United States

Laying the Groundwork for Growth

Gonzobanker

MARCH 6, 2018

Data from the recent Cornerstone Performance Report for Banks supports this trend, with the average branch processing just three consumer loans per month. Bank spending continues to skew heavily toward branch distribution while fewer than one in five dollars is allocated to new digital marketing initiatives. Aligned and Future-Ready.

Strategy

Strategy Marketing Mobile Trends

What’s Trending So Far In 2016

PYMNTS

MAY 30, 2016

And to make sure that everyone starts off 2016, Part II on the same footing, we thought we would bring you a few of the top trending stories, as well as hot data/research topics, that will give you a head start on that all-important planning for 2016 and beyond. We’re two days away from the official start of the halfway mark of the year.

Trends

Trends Retail Fraud Mobile

FinovateSpring 2016 Live Blog – Day 2

William Mills

MAY 11, 2016

Race Data – @RaceDataSystems – [link]. Turn data into energized relationships. Race dashboard: Large data set to work with. Helping banks with customer retention by transforming data into knowledge about their customer’s engagement and key events on their journey. Lots of useable data. ^KT.

Video

Video Mobile social media Analytics

How 60+ Startups Are Disrupting Retail And Commercial Banking Around The World

CB Insights

OCTOBER 10, 2018

This includes targeting the underbanked/unbanked, millennials, students, kids, freelancers, and early adopters of blockchain. Millennials. This niche specifically targets the cash-strapped, digital savvy millennials with marketing, brand positioning, and prioritizing the product roadmap. Underbanked/Unbanked. Home Owners.

Retail

Retail Cards Millennials Mobile

FinovateSpring 2016 Live Blog – Day 2

William Mills

MAY 11, 2016

From my understanding of their offering they let mid to large financial planners/consultants utilize state-of-the-art data tools in real time coupled with NLQ AI for a better customer experience, allowing a financial planner to do a better job for more clients in less time. Uses your data to create truly personalized video.

Video

Video Lending social media Analytics

Disrupting The CPG Industry: How Brands Can Adapt To The Future Of Packaged Goods

CB Insights

OCTOBER 23, 2018

Technology companies are controlling online and offline points of sale, intercepting shopper data, managing customer relationships in place of CPG brands, and more. They’re forcing CPG brands to rethink their entire marketing strategies and react to new trends. Startups are marketing to millennial employees at work.

Branding

Branding Industry Retail Strategy

Marketing Helps PenFed Rack Up Major Growth Under Open Charter

The Financial Brand

FEBRUARY 23, 2021

Promoting harder when other financial institutions go silent and making data-backed investments in new channels stokes continuing expansion. The post Marketing Helps PenFed Rack Up Major Growth Under Open Charter appeared first on The Financial Brand.

Marketing

Marketing Branding Data Marketing Strategies

Marketing Helps PenFed Rack Up Major Growth Under Open Charter

The Financial Brand

FEBRUARY 23, 2021

Promoting harder when other financial institutions go silent and making data-backed investments in new channels stokes continuing expansion. The post Marketing Helps PenFed Rack Up Major Growth Under Open Charter appeared first on The Financial Brand.

Marketing

Marketing Branding Data Marketing Strategies

Finovate Fall 2016 Live Blog – Day 1

William Mills

SEPTEMBER 7, 2016

Data can be used to advise clients on where their money is going and provide suggestions on saving money. Data and Analytics are a profit center rather than something that just needs to be managed. Turning Data into Insight and further into Action. With GoodData can productize the data and more.

Mobile

Mobile Cards Fraud Data