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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

To provide these elevated customer experiences, businesses should consider the opportunity to implement Augmented Reality (AR) into the commerce experience. Forrester noted that 53% of the US retail industry planned investment in AR in 2020 because they know it assists consumers in making purchase decisions.

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Commercial Banks Turning to Fintechs to Improve Customer Experience, Report Says

Bank Innovation

commercial banks are increasingly looking to fintechs to improve customer experience. In fact, a new Fraedom report shows that 73% of U.S. commercial banks are considering new fintech partnerships for improving either customer experience or security, and in some cases -- both.

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Retail KPIs Get Worked Over For Customer Experience

PYMNTS

Retailers may be focused on the wrong metrics. But a survey of 265 senior marketers found that those KPIs miss “forward-looking indicators,” including the total amount of revenue a customer will afford the company over time (customer lifetime value, or CLV). Banking and retail put the most emphasis on return on investment (ROI).

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Customer Experience Surpasses Brand, Price

PYMNTS

This is the year that customer experience surpasses brand and price as the most important factor in retail. That’s just one of the conclusions drawn in the latest American Customer Satisfaction Index (ACSI) out of U Michigan’s Kellogg School, which focuses on retail. Online retail increased by 1.3

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Return Season Hits Hard; Some Retailers See Bright Side Of Customer Experience

PYMNTS

The dreaded returns season has hit retail with a predictable but painful thud. In fact, forward-thinking retailers are looking at the return process as a chance to create a positive customer experience. In the brick-and-mortar retail era it was a nuisance to be avoided. Now that number tops 50 percent.

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Digital-First Economy Improves Automotive Customer Experience

PYMNTS

The digital-first economy was huge factor in automotive sales this year, as evidenced by a new report from JD Power. In fact, nearly one in four buyers say their purchase experience during the pandemic will make them less likely to shop in person in the future, indicating that digital retail processes are here to stay.

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Report: Instacart Is Mulling IPO

PYMNTS

Representatives of grocery-delivery powerhouse Instacart have met with investment bankers to explore taking the company public, the Financial Times (FT) reported. next year, FT reported. Instacart uses smartphone apps to connect customers with "shoppers" who pick up goods and deliver them to the customers.

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