Insights on Business

FEBRUARY 13, 2019

For example, by partnering with movie theaters and ride-sharing services like Uber, Bradesco is able to generate relevance, frequency and importance with a social-based marketing strategy. Bradesco learned that “For the millennial user base, great customer service is essential: Fast responses are expected.”

Albuquerque 152

Albuquerque Digital Banking Millennials social media 152

William Mills

NOVEMBER 1, 2016

For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly. Content marketing. Social media.

Technology 40

Technology US Customer Experience Marketing 40

Social Assurance

MARCH 8, 2021

Snapchat recently published a study detailing the insights gathered from over 27,000 daily Snapchat users, providing in-depth insights into what they pen as “The Snapchat Generation.” Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty. Social Good Alignment.

Branding 15

Branding Strategy Community Study 15

CB Insights

DECEMBER 14, 2017

We identified four larger areas where these companies set themselves apart — in design, how they launch, the customer experience they build, and how they market themselves — and found that they had stories to tell in all of these categories. Build a better customer experience: How to build an end-to-end brand.

Video 78

Video Branding Company Strategy 78