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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

The reality is that banks don’t think from the customer’s perspective enough. The customer experience is horrible for many bank processes. Not understanding your customer can lead to a brand and products misaligned with the customer’s needs resulting in an erosion of a bank’s competitive position.

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Customer Experience Surpasses Brand, Price

PYMNTS

This is the year that customer experience surpasses brand and price as the most important factor in retail. That’s just one of the conclusions drawn in the latest American Customer Satisfaction Index (ACSI) out of U Michigan’s Kellogg School, which focuses on retail. Supermarkets ruled this survey.

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Retail KPIs Get Worked Over For Customer Experience

PYMNTS

While retailers have to be concerned about comparative sales, consumer spend and ticket size, Christine Moorman , a Fuqua marketing professor and director of the prestigious annual CMO Survey , believes those should be only part of – not all of – the series of KPIs that drive any eCommerce or brick-and-mortar retail business.

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Survey: When Do Fraud Controls Ruin the Customer Experience?

FICO

The rapid rise of scams and other crimes, as well as the increasingly diverse methods used by fraudsters, has only increased the pressure for banks to protect customers from scammers and detect early signs of fraudulent behaviour. A far more complex and increasing concern for risk and fraud managers, however, is authorised push payment fraud.

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Trint On Safeguarding The Customer Experience

PYMNTS

Businesses that combine advanced technologies with low-tech weapons like strong customer relationships will better position themselves to not just survive, but thrive in this increasingly competitive market. Maintaining a secure, stress-free payment system shows our customers we can handle both front and center business functions,” she noted.

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Return Season Hits Hard; Some Retailers See Bright Side Of Customer Experience

PYMNTS

In fact, forward-thinking retailers are looking at the return process as a chance to create a positive customer experience. According to Optoro Co-Founder and President Adam Vitarello , this is the year returns as part of the customer experience comes to fruition. Now that number tops 50 percent.