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Retail KPIs Get Worked Over For Customer Experience

PYMNTS

That’s one of the conclusions from a poll of top marketers from Duke University’s Fuqua School of Business. According to Moorman, marketers look at traditional accounting metrics, such as sales or profits. The very best metrics to use in marketing are the forward-looking ones,” Moorman said.

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Perficient Included in Gartner’s 2020 Marketing Technology Vendor Guide

Perficient

Perficient was recently included as a marketing technology integrator in Gartner’s Marketing Technology Vendor Guide, 2020. According to Gartner’s CMO Spend Survey 2020-2021 , marketing technology currently accounts for 26% of budgets – a larger percentage than media, in-house labor, and agencies.

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Sing It With Me: What’s the Mask Mandate Got To Do With Wealth Management?

Perficient

A survey by market research firm Engine of 1000 individuals who currently use a financial advisor in the United States and Canada provides some quantitative support for what we all felt in our gut: investor communication preferences have undergone a lasting transformation from the COVID-19 pandemic.

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Survey: Do Customers Think Banks Are Fair to Scam Victims?

FICO

Home Blog FICO Survey: Do Customers Think Banks Are Fair to Scam Victims? According to the 2023 FICO Global Scams Survey , 51% of consumers worldwide believe their friends or family members have been victims of similar scams. So what happens when customers are dissatisfied?

Survey 52
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How Community Financial Institutions Can Regain the Small Business Lending Market

Abrigo

CFIs are poised to regain the small business lending market Community Financial Institutions can leverage technology to improve customer experience and regain the small business lending market. Today, CFIs are uniquely positioned to regain the market. Changing Lending Environment. Streamline With Software.

Lending 195
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Costco Slips Past Amazon In Annual Customer Satisfaction Survey

PYMNTS

A new survey found that Costco Wholesale has beat out Amazon in customer satisfaction. The annual American Customer Satisfaction Index (ACSI) survey shows that, after taking the top spot in customer satisfaction in the eCommerce space since 2010, Amazon dropped 4 percent to an ACSI score of 82 (out of 100), while Costco scored an 83.

Survey 129
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FICO Survey: US Consumers’ Payment Methods Linked to Fraud

FICO

Banks must be prepared to help stop scams, including making customers more aware of the danger, all while continuing to ensure an exemplary customer experience. FICO published our 2021 Digital Consumer Banking and Fraud Survey today that emphasizes consumer perspectives on customer experience and fraud prevention management.

Survey 52