Remove Customer Experience Remove Innovation Remove Millennials Remove social media
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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

In the August edition of the Payments And The Platform Economy Playbook , PYMNTS examines how marketplaces are using technologies such as artificial intelligence (AI) and mobile payments to innovate the customer experience. An AI-Powered Visual Shopping Experience For Millennials, Gen Z.

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How AI Enhances The Customer Experience

PYMNTS

The latest Payments And The Platform Economy Playbook examines how marketplaces are using technologies like AI to innovate the customer experience. Visual search has held promise for online retailers for some time, especially since offering more visual content can engage tech-savvy millennial and Gen Z consumers.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Forty-two percent of respondents report using mobile apps as their main source for financial education, and 36 percent report using social media to learn about financial products. Rich media content such as on-demand video, meanwhile, is an appealing tool for accessing relevant, targeted information for nearly half of consumers.

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AI-Powered Visual Shopping Experiences For Millennials, Gen Z

PYMNTS

Retailers looking to engage tech-savvy millennials and Gen Z consumers are quickly doubling down on their efforts to offer more visual content and enhance the discoverability of their products and services. Users can screenshot products found on Instagram , Pinterest or similar social media apps.

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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”.

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How Mobile Technology Is Changing Insurance Claims

PYMNTS

All that is starting to change, especially as more consumers turn to social media to seek support from their insurers, or even air their grievances. “So, So, if an insurance company does not invest in the customer experience of the claim, like during the claim flow, that is going to come back to them,” she said.

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AI’s Place In The $50B RV Market

PYMNTS

Technology and social media company Facebook is also growing more involved in the sharing economy. Consumers must simply go to their phones’ settings to enable these payments, which aim to keep customers invested in the app experience, even when buying from outside vendors.

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