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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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eCommerce Search Merger Aims To Address Amazon Pressure Cooker

PYMNTS

As the new venture goes to market, it will focus on bringing differentiated brand experiences to its clients. However, the existing tools and technologies previously available to online merchandisers lack the affordability, ease of use, and in-depth control needed for a business user to optimize the shopping experience.”.

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Biometrics are already mass-market for banking

Tomorrow's Transactions

Biometrics aren’t really futuristic any more, and even in as conservative a sector as banking they are being deployed in the mass market. I’ve helped to organise a CSFI roundtable on the topic to share some practical experiences. Hey, how fun is this! Logging on to things by tapping your contactless bank card to your phone!

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Retail Pulse: H-E-B Rolls Out New App; Jimmy John’s Launches Loyalty Program

PYMNTS

Grocery retailers are making it easier for consumers to shop with their mobile devices through digital innovations. H-E-B Digital Chief Product Officer Mike Georgoff said in the announcement, “This is just the beginning of how we’re looking to redefine how our customers shop with us. In Other Brick-and-Mortar Retail News.

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