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Why Commerce Should be the Key to Your Digital Transformation

Perficient

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

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Ecommerce is Dead, Long Live Digital Commerce

Perficient

These channels typically rely on a direct exchange rather than digital, but as customers continue to adopt a digital mindset, you will see a need for internal organizational change. Here is how to implement that change. Giving Your Customers Digital Insights. Do you really know and understand your customers?

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How to Overcome the 5 Most Common Obstacles to Growth in Banking

The Financial Brand

Typical consumer (and employee biases) often derail sales and hurt customer experience. The post How to Overcome the 5 Most Common Obstacles to Growth in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Understanding them is the key to counteracting them.

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ABA Uncon: It’s All About Marketing

Social Assurance

Going virtual provided an opportunity for high caliber speakers and presentations to present marketing’s value, further reinforcing the importance of its role at financial organizations. So, how can Social Assurance help? The post ABA Uncon: It’s All About Marketing appeared first on Social Assurance.