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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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What Did You Expect? Delivering Experiences that Meet Customer Expectations (Part 3 of 3)

Perficient

To avoid a fall, first take stock of your firm’s customer experience and digital maturity. We often ask clients to take our CX IQ assessment , Perficient’s customer experience diagnostic. Customers want to know what they’re getting from channel to channel and over the lifetime of their relationship with a brand.

Meeting 309
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Partners Against Crime: Visa Leads Effort To Fight Fraud With New Dynamic CVV Codes

PYMNTS

The rising trend of digitization in commerce and the increased occurrence of card-not-present fraud were not created by the COVID-19 pandemic. What has changed, Steinman said, is the reality of the pandemic and the radical digital life shifts it has engendered.

Fraud 316
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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

To bring about behavior change, these factors must be present in sufficient quantity, and must converge at the same time. In FBM terms, Quibi needed to use the MAP elements to skillfully move prospective customers up and across the action line. The FBM is made up of three primary factors ­­— Motivation, Ability, and a Prompt (MAP).

US 294
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Currencycloud Teams With Hyundai Card For Mobile Remittance Service

PYMNTS

With just a few touches on the mobile phone, people will be able to remit their money using their credit card account,” said Wookyung Chang, head of Hyundai Card’s digital strategy department. This will open the new era of personalized digital financial services in Korea.”. ”

Cards 100
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Generative AI – 7 Lessons That Tate Taught Us

South State Correspondent

The Start of Our Generative AI Journey “Tate,” a contraction of SouthS tate, was a brainchild of our Spark Innovation group, a team of 35 employees from various sections of the Bank brainstormed a use case, created personas, outlined a user journey, and then developed an action plan. In these sessions, you can dream.

US 195
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ABA Uncon: It’s All About Marketing

Social Assurance

The new format provided an opportunity for high caliber speakers and presentations representing marketing and further reinforcing the role and value of marketing at financial organizations. Bank marketers were showcased as strategic, innovative and essential to any person with a C in their title. So, how can Social Assurance help?