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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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Digital Banking Commandment: Respect Your Customers’ Data!

FICO

Following the highly successful The 11 Commandments of Digital Banking eBook , we are kicking off a series of 5 deeper dive blog posts that group the 11 Commandments below into common themes. Digital lift-and-shift is not a strategy! You ask customers for a lot of information. Friction – not inherently good or evil.

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Good Digital UX Is Now Table Stakes for Small Business Banking Success

The Financial Brand

Personalized and frictionless engagement, beginning with digital account opening, is key to meeting tough challenges faced by the SMB market. The post Good Digital UX Is Now Table Stakes for Small Business Banking Success appeared first on The Financial Brand.

UX 35
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Top 5 Customer Development Posts of 2022: Digital Banking and Pricing Opti

FICO

Home Blog FICO Top 5 Customer Development Posts of 2022: Digital Banking and Pricing Opti The most popular posts in our Customer Development category dealt with digital banking, optimizing credit line increases, loan pricing and machine learning for credit risk models.

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The 2019 GonzoBanker Awards

Gonzobanker

Sure, we know it’s cliche to point out the merits of this direct banking powerhouse, but the plain fact is that USAA nails every variable in building a Smarter Bank. The bank’s strategy is laser-focused. Its Baldrige-winning tenacity on customer experience is legendary and consistent.

Idaho 148
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The 2022 GonzoBanker Awards

Gonzobanker

Chuck Purvis, Coastal Community – Purvis waved the flag of innovation in the credit union industry, helping Coastal become famous for its usage of interactive teller machines (ITMs) and launching the Constellation Digital Banking platform. The Smarter Bank Customer Experience Award. Goes to CSI.

Community 216