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Personalized Marketing: What Banking Customers Really Want

Perficient

The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. prefer to bank via a mobile app or website. And those consumers desire digital experiences that are personalized and meaningful.

Marketing 294
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Digital Finance Penetration Surpasses That Of Social Media

The Financial Brand

The integration of finance and digital technology has resulted in exponential growth of digital banking and fintech solutions. The post Digital Finance Penetration Surpasses That Of Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The growing interest in digital banks

Insights on Business

Recently, new digital technologies – driven by cloud, mobile, social media and analytics – have significantly lowered entry barriers and put customers much more at the center of the banking relationship. There are interesting characteristics both in the new entrants and in the more established digital banks.

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A new digital bank needs a new customer service experience

Insights on Business

Banks continue their digital transformation journey to create new business models to satisfy today’s demanding customers. How do banks prepare for this new reality? For Bradesco, a large Brazilian bank, NEXT is the answer. Next is a digital bank, completely disassociated from the Bradesco brand.

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Chime outage highlights the importance of real-time feedback for startups

Bank Innovation

Digital-only challenger bank Chime‘s recent outage may have riled many customers on social media, but the company’s real-time response to the crisis ensured damage to the brand was nipped in the bud. On October 16, digital banking startup Chime’s app went dark on its 5 million customers.

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NEW DATA: Relevance Test: Majority Of Consumers Find Bank Web Content Lacking

PYMNTS

Forty-two percent of respondents report using mobile apps as their main source for financial education, and 36 percent report using social media to learn about financial products. Rich media content such as on-demand video, meanwhile, is an appealing tool for accessing relevant, targeted information for nearly half of consumers.

Video 224
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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”.

Study 196