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10 Big Bank Marketing Lessons from the ABA Bank Marketing Conference

South State Correspondent

Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.

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This Week’s Reads: Social Media Strategies, B2B Payments, and Digital Transactions

NCR

Articles via #BankSocial Media Conference Blog, PYMNTS.com, Clapway . 3 ways to safely engage bank employees on social media: As more companies are implementing social media into their marketing strategies, #BankSocial shares three ways to engage bank employees while still being safe online.

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FinovateSpring 2017 Live Blog – Day 1

William Mills

William, Steven and I are at the FinovateSpring Conference getting ready for a great day of demos. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Mills-Grimes is the Digital Marketing Manager at William Mills Agency. 11:25 am Good Morning!

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FinovateSpring 2016 Live Blog – Day 2

William Mills

This approach makes a lot of sense– but not sure if it would meet the governance and compliance considerations of most banks and investment management firms. ^SR Use the blockchain to manage identity, that’s one of the aims of DigiByte. BaseVenture provides a platform for fund management. Show platform on a Chrome browser.

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FinovateSpring 2016 Live Blog – Day 1

William Mills

OurCrowd is bringing a fintech solution to the process of sourcing and managing deals. Interesting take on managing customer experience, a big topic nowadays. Some of the top companies in fintech are gathered for the Spring Finovate conference in San Jose. Mills-Grimes is the Digital Marketing Consultant at William Mills Agency.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

CreditHQ helps businesses manage cashflow. Managing cash flow – targeted at small business in partnership with banks. ^KT. Here’s another solution for document management and origination. ^SR. What’s the market strategy? ChipShield also has an integrated password management vault. Karl Falk (CEO).

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Finovate Fall 2016 Live Blog – Day 2

William Mills

Targeted at Marketing, execs, lines of business owners, etc. Demo: Customer Insight Dashboard for Regional Manager who can view their forward looking metrics such as customer attrition and look forward several quarters. Social media is a special challenge since social media was not created with compliance in mind.