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Create Successful Marketing Automation Campaigns for Healthcare

Perficient

When most people think about marketing automation, they think about sending emails to contacts. But, what can you really do with the right marketing automation tool? With that being said, how can marketing automation benefit the healthcare industry? HIPAA compliance and industry leadership.

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Passing The Middle-Market Automation Exam

PYMNTS

He described mid-market as more of a continuum, with some firms at the lower end and some at the higher end of that continuum. The payments need and compliance needs of larger companies, said Krishna, are necessarily different from those of smaller firms. Visa would look at that continuum but focus on process and technology, said King.

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Hip On HIPAA: Pushing Back to Use Patient Data

Perficient

Customer relationship management is about earning and cultivating that loyalty. A CRM database can be the tool that (just as its name describes) helps you to manage these patient relationships. If they can do it, you can too! Earning patient loyalty through relationships. You can’t do this without leveraging patient data.

Data 493
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Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

The most constructive general session I attended was by Content Marketing Institute ’s Joe Pulizzi who laid out a useful “how to” including how to “content tilt” to get messages to stand out for real. Marketing automation provider Marquis and its clients were talking up execution capabilities from its recent DocuMatix.

Branding 121
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GonzoBanker Awards 2017

Gonzobanker

Endless CRM and data management projects that shook our foundations and gutted our PMOs. The Just Kidding About the Whole Bank Thing Award – Goes to Fintech darling SoFI , whose management shakeup amid “behavioral issues” shifted the legal efforts from charter application to lawsuit and damage control. FinTech threats and distractions.

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FinovateSpring 2017 Live Blog – Day 2

William Mills

Seems like a pretty straightforward application of marketing automation and predictive marketing. From their web site: Capsilon provides comprehensive digital mortgage solutions that enable mortgage companies to increase productivity and lower costs, while ensuring compliance. @infocorpgroup. www.infocorpgroup.com.

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FinovateSpring 2015 Sneak Peek: Part 8

Fintech Labs Insights

Finaeos automates the back-office and capital raise compliance. Money Amigo makes managing money fast, fair, and friendly. Onovative’s powerfully simple marketing automation software helps financial institutions meet the challenge of cross-selling current customers. See you in San Jose! Why it’s great.