article thumbnail

Crafting The Better B2B ‘Customer’ Experience

PYMNTS

J&J’s Nawaz stated that the new digital reality has forced companies (including his own) to focus on being responsive and agile to make supply chains resilient even while ticking off the mandatory compliance and governance aspects tied to supply chain management. Improving the B2B Customer Experience.

article thumbnail

Personalized Marketing: What Banking Customers Really Want

Perficient

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SUCI: Rethinking Card Declines, Data Security And Customer Experiences

PYMNTS

To better serve clients and help make their businesses run smoother and more efficiently, FinTech startups are tackling an array of challenges, from data security to card declines to clunky customer experiences. When it comes to the customer experience, AvidXchange’s Denise Leleux looks through a few different lenses.

article thumbnail

Top 6 Trends for the Banking Industry in 2024

Perficient

As new regulations come into play, embedded lending is becoming increasingly prevalent, highlighting the need for banks to leverage data analytics and automation effectively while ensuring compliance with regulatory standards. Offering customized loyalty programs that stand out from competitors.

Trends 221
article thumbnail

A Bank Automation Summit Preview: Key 2023 Banking Automation Trends

Perficient

In the banking industry, RPA is being used to automate a wide range of processes, from loan origination and account opening to back-office processes, such as compliance and accounting. Next, we’re observing a continuously increased focus on customer experience.

Trends 474
article thumbnail

Empowering Your Financial Advisors With Salesforce

Perficient

Across industries, so much of marketing effectively comes down to timing — appealing to the right person, at the right place, at the right time. Timing for marketing financial services and products as a financial advisor is especially crucial, as many financial needs follow the timeline of milestones in an individual’s life.

Taxes 294
article thumbnail

How Can Real-Time Decisions Improve the Customer Experience?

PYMNTS

With so much data available, is your organization harnessing it in the most efficient way in order to truly reap all the benefits of big data including driving innovation and improving the customer experience? CEO, Market Platform Dynamics. Mike lives in the Chicago area with his wife and sons. Digital Discussion Host: .