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Shoppers Use Mobile For In-Store Comparisons

PYMNTS

New data collected in a survey by online and mobile publishing and advertising company Opera Mediaworks back in September reveals interesting trends among mobile users as they shop in-store. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season. Here are some of the key findings.

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The Matchmaker Is In: Bootler, the Kayak Of Online Food Delivery

PYMNTS

Founded in 2016, Bootler is an online marketplace modeled on the likes of travel aggregators Kayak.com and Trivago: it lets consumers compare delivery fees, times and services used by different restaurants all in one online location, and in real time. Bootler pursues an online-offline marketing strategy, said DiBenedetto.

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Amazon Promotes Shopping Assistant With Credit On Prime Day

PYMNTS

The data can potentially provide the retailer with insights into how to hone marketing strategies and stamp out rivals. Although other firms offer similar tools for shopping, Amazon’s tool combination “still pales in comparison to data collection by Alphabet Inc’s Google,” per the report.

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Mobile vs. Desktop Usage In 2020

Perficient

users spend more time on sports, books and literature, and in online communities. A similar comparison with a focus on mobile devices also reveals some differences: Americans still spend more time on food- and drink-related topics, but real estate is also a leading category. Similar insights appear when we look at the U.S.

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Powering eCommerce Food Brands With Plants (And Brownie Points)

PYMNTS

Some other gluten-free or vegan mixes use almond flour, by comparison, which someone with a nut allergy may not be able to eat. The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. It also has an email marketing strategy and does festivals to gain brand recognition.

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New Marketing Competencies for Community-Based FIs

Gonzobanker

.” The inability to pinpoint exactly what your Marketing department is really good at–and perhaps, not really good at–reflects a strategic shortcoming for many community-based FI marketers. We’re watching our favorite TV program when a commercial for a bank comes on and tries to convince us to switch banks.

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Finovate Spring 2018 – Day 2

William Mills

Fiserv is highly regarded for its leadership and innovation, and award-winning solutions for mobile and online banking, payments, risk management, data analytics and core account processing. Info: Covered Security acts as a personal security assistant looking out for your online life. Presenters: Chris Zannetos. Brian Milas.