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Passing The Middle-Market Automation Exam

PYMNTS

He described mid-market as more of a continuum, with some firms at the lower end and some at the higher end of that continuum. The payments need and compliance needs of larger companies, said Krishna, are necessarily different from those of smaller firms. Visa would look at that continuum but focus on process and technology, said King.

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Finastra Hires Mark Miller as CFO

Bank Innovation

Miller previously served as chief financial officer at Marketo, a marketing automation software company that was acquired by Adobe in October 2018. Banking technology giant Finastra has hired Mark Miller as chief financial officer. He replaces Rob Binns, who recently stepped down from the role.

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Zycus Ramps Up Customer Outreach In India With Salesforce

PYMNTS

Source-to-pay solutions provider Zycus is teaming up with CRM software firm Salesforce to enhance its own digital transformation strategy, the companies announced Wednesday (June 20). Zycus said it will use Salesforce’s marketing automation solution Pardot to enhance customer engagement and acquisition in India.

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Market your community bank with first-party data

Independent Banker

First-party data for targeted marketing campaigns Community banks can use their first-party data to upsell and cross-sell to existing customers with highly relevant messages. based company can tap into bank databases, including the core processing system, to generate advanced analytics and insights. The South Bend, Ind.-based

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How The API Revolution Fuels Corporates’ SaaS Fatigue

PYMNTS

Today, the average small business spends more than $15,000 on SaaS every month, according to the company’s Q3 2017 analysis. The company dubbed this trend “SaaS Chaos,” but FinTech innovation slows down for no one. Ariel Diaz, founder and CEO of Blissfully , told PYMNTS the chaos breeds fatigue for the SMB community.

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Charity Crowdfunding Startup Classy Raises $30M

PYMNTS

Classy CEO and cofounder Scot Chisholm told TechCrunch the company will use the new funding to increase hiring, development and global expansion. The company also has plans to invest in both artificial intelligence and marketing automation systems to help optimize nonprofit and charity crowdfunding campaigns. “We

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Jumpstart Your Platform Selection and Avoid Lengthy RFP

Perficient

We’ve crafted a Selection Jumpstart that includes a well-defined process, a curated collection of common requirements from a variety of customers, and a database of vendor system evaluations all designed to help you move quickly to find the right system for your company. Our company requires an RFP, so how can the jumpstart help?

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