Revolve Rides The Power Of Influencers All The Way To An IPO
PYMNTS
OCTOBER 5, 2018
The brand largely focuses on (and sells to) younger shoppers — particularly millennials and Gen Z. The part of its business — and the use of its proprietary technology — the firm is most known for is in how it leverages its army of more than 2,500 social media influencers who drive the firm’s marketing efforts. “We
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