Independent Banker
DECEMBER 31, 2021
As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.
PYMNTS
NOVEMBER 26, 2019
The Marketing Strategy . The company typically looks for hockey parents — particularly hockey moms with children around the age of 12 — for its targeted marketing. The company got its start marketing in the blogging world, but its biggest marketing tool came when it needed to drop its acquisition costs in 2017.
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PYMNTS
JULY 16, 2020
All four companies — as well as other retailers — are fitting into the framework of a platform PYMNTS calls Digital 3.0 So far, retailers have done a decent job here. The retailers mentioned at the beginning of this piece have taken a stance on health that should have been taken by federal and local governments.
PYMNTS
APRIL 16, 2020
Hundreds of retailers – both direct-to-consumer (DTC) and traditional – have lent their expertise and capital to helping the world recover from the devastation of the COVID-19 virus. At organic skincare company Nuria , that sense of community is built into its DNA. Her current marketing strategy is meeting the consumer online.
PYMNTS
DECEMBER 23, 2020
One such benefit is the recent shift toward so-called “do good” rewards that support the local community and businesses. It’s all about being pragmatic, Hondal said, through the use of old-school cause-based marketing that emotionally connects with and matters to consumers now more than ever. It's good, it's fulfilling and it's fun.
PYMNTS
OCTOBER 5, 2018
Despite that fact, however, eight of the retailer’s top 10 best-selling brands are Revolve private label, which according to its latest SEC filing provide 27 percent of the firm’s revenue. million unique visitors come to shop its wares each month — and make a move on the public markets.
PYMNTS
AUGUST 31, 2016
And nothing is worse than a bad product launch or poorly planned marketing strategy. Let’s just say, the pics weren’t well-received by the sneaker-loving community, and Harden’s been hearing it on social media ever since.
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