Independent Banker
FEBRUARY 28, 2023
Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.
Perficient
FEBRUARY 10, 2021
You need a sophisticated system that can take that buyer’s abandoned cart information and move it through a nurture program of marketing activities that are personalized to them. To create a nurturing campaign, your marketing automation plan cannot simply be sending emails. Marketo and Magento. Value of Connection.
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Perficient
JULY 10, 2020
As we anticipate continued disruption on the horizon, we must assess every system’s readiness to nimbly respond amid continued bouts of this crisis. COVID exposed the fragility of many systems’ operating models: an over-reliance on a small number of services to fund expenses across the enterprise.
Perficient
MARCH 15, 2021
Let your leaders know how other health systems are gaining a competitive advantage and market-share by using PHI to be data-driven. My last blog talked about how HIPAA expertise can provide the “secret sauce” of successful marketing, but this isn’t much of a secret. Because they absolutely are.
Perficient
OCTOBER 20, 2020
The Drupal Cloud is the suite of tools that enhance site building in Drupal and Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation. Acquia Drupal Cloud Enhancements. Acquia Migrate. Site Studio Page Builder.
Independent Banker
FEBRUARY 28, 2022
We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.
PYMNTS
MAY 26, 2017
The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. BNO: While we’ve always been a community platform, we recently revamped our offerings to focus on being a holistic business intelligence solution. Started with # (who?)
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