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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. The digital world has opened vastly broader avenues for community banks to attract new customers—especially if they partner with fintechs in their endeavors.

Fintech 136
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Financial Inclusion Using Analytics

FICO

It means integrating new technologies into lenders workflows and operations. The FICO Score, as with other FICO solutions, lies at the very core of how the credit world operates. FICO wants industry and the community to know they can count on us to do nothing less than that. Standards that won’t be compromised.

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Finovate Debuts: Race Data Helps Community Banks Turn Customer Data into Market Intelligence

Fintech Labs Insights

Market intelligence is the tool for this kind of “know your customer,” but for many small and medium-sized banks the challenge of turning raw customer data into actionable market intelligence has been both pricey and technically prohibitive. This is where Race Data comes in. We followed up with a few questions by e-mail.

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Banking’s CRM Conquerors

Gonzobanker

Two years after the revival of CRM software in banking, the trend of implementation challenges continues. As a quick disclaimer, none of the examples in this article are an endorsement of any specific software; multiple CRM solutions have been implemented across various Conquerors. Lessons Learned.

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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

Retailers are leveraging technology, such as artificial intelligence and augmented reality, to enhance operational visibility and personalize their customer service, a new necessity in fast-changing and demanding consumer market. “We’re in a test-and-learn phase as we consider what other investment routes we should explore.

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